Bank of Jerusalem specializes in providing financial solutions to private and business customers of all banks, with a particular focus on mortgages, loans, long-term deposit accounts and saving solutions, residential construction financing, and retail credit for SMBs.
Mortgage activities are at the heart of the Bank’s business, and Bank of Jerusalem has many years of expertise in several core segments: all-purpose loans, commercial credit, and mortgages tailored to the Ultra-Orthodox and Arab communities. The Bank’s strategy is based on striving to diversify its value propositions and services for private customers and mortgage advisors by offering innovative banking products and financing solutions customized to their needs, while also promoting partnerships in this area and adapting each customer’s journey to the business environment.
Alongside its household mortgages, the Bank presents one of the market’s best value propositions for asset management and consistently offers the widest range of banking products, as well as very fair and competitive pricing when compared to rival banks. In order to reach the broadest possible audience with its products, Bank of Jerusalem enables customers to open an account entirely online, and also allows customers of all banks to open an account in a closed system, without the need to open a Bank of Jerusalem checking account.
Alongside its commercial activities, Bank of Jerusalem continues to consolidate its position as a major player in the world of real estate financing. The Bank is also expanding into the field of retail credit for small and medium-sized businesses through partnerships with credit providers and by issuing loans backed by the State Guarantee Fund.
The Bank complements its traditional banking activity by providing banking services via a BaaS model. As a small independent player in the banking system, Bank of Jerusalem is well positioned to assist non-bank financial entities and other business parties that wish to offer their customers financial services, helping them develop these services in order to increase and diversify their income. The Bank’s activity in this area is diversified and increases the Bank’s income, leveraging and adapting its infrastructure to suit various different needs.
In order to maximize the potential within its business position, Bank of Jerusalem consistently develops fruitful collaborations with various institutional, non-bank, and other parties. The Bank views these as its natural partners, and works with them to, among other activities, establish a stable infrastructure for the sale and securitization of credit portfolios, purchase credit portfolios, disaggregate businesses and raise capital through partnerships, use capital clearing instruments, and improve the way capital is utilized.
As banking services all rely on a hi-tech infrastructure, the Bank has significantly increased investments in its computing capabilities in recent years. This increases flexibility and ensures a rapid, high-quality response to evolving customer preferences as well as changes in the competitive landscape, always emphasizing improved operational efficiency alongside an enhanced customer experience when using various banking products and services.